Originally from San Jose, CA, Gene brings an impressive 24 years of sales expertise to this region, with a specific focus on building and concrete material sales for seven years and an extensive background in outside sales for over two decades.

His sales journey began as an account manager in decorative concrete materials, swiftly climbing the ladder to roles such as Territory Sales Manager at Central Concrete and Spec-West, showcasing his adeptness in managing territories effectively. Noteworthy positions include serving as a Divisional Building Material Product Specialist at Pool Corp./SCP and holding a key role as a Manufacture Territory Sales Manager at BDC Epoxy Systems, Inc., and Life Specialty Coatings.

At Westcoat, Gene aims to leverage his deep understanding of our industry and solutions to fortify our presence in Northern California. Beyond work, Gene finds joy in family activities, spending time in the backyard, hiking on community trails, and engaging in video games with his kids. An enthusiastic learner, he enjoys a wide range of TV series based on current and classic novels chosen by his wife and expanding his knowledge base.

With nearly 22 years of marriage and six children, Gene values family gatherings and cherishes time spent with loved ones. His dedication to both professional excellence and personal connections makes him an invaluable addition to our Northern California team.