Concrete Makes Me Smile was a fun movement that Westcoat’s President Paul Koury started. The idea of the campaign was to play off the irony because we all know too well how boring, and frustrating concrete can be. However, the finished results can be beautiful and put a smile on someone’s face.

So the next time you complete a concrete job or see a job that was just finished, make sure to take a picture of it and post it on your social media with the hashtag #concretemakesmesmile.