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Quick Tips: How to Boost Posts on Facebook and Instagram

by Michelle

  • July 21st, 2020 / 
  • Education

Looking to further promote your business and services? Maybe you have timely special you’d like to get some new leads. Let’s talk about how to boost a post on Facebook (and Instagram).

If you haven’t already, you will need to create a business account on Facebook to begin utilizing their marketing tools. Instagram follows the same protocol so the information below pertains to both platforms. 

Set a goal

Having a goal will help you measure how well your boosted post performs. Be sure what you want to achieve with your boosted post whether its engagement, page likes, generating leads, clicks to your website, brand awareness, etc. If you have a clear goal and your post is not performing well you can rework it for next time. 

Boost what works

Only boost posts that are doing well already, you can check on your post performance in your Insights. Choose a post to boost that has high engagement and is also relevant to your goal. For example, if your goal is to get clicks to your website then boost the post that has already received post clicks.  

Target your audience

Utilize Facebook’s vast user data to target your audience. Each of their targeting options have sub-sections so you can use your Insights and select the audience that is most likely to interact with your post. If you audience is 70% male than it would make sense to spend money targeting a male audience. 

Timing (and duration) is everything

Another thing to learn from your page Insights is when your followers are online. This will allow you to decide the right time to boost a post.  

Duration of a boosted post is also a very important part of this type of advertising. You don’t want people to see your ad over and over and get irritated. A good rule of thumb for boosted posts is a week. If the ad isn’t doing well after a few days, pause it and rework for next time. 

In conclusion, boosting a Facebook or Instagram post is one of the simplest ways to advertise online. If you don’t see results, simply revisit your post and tweak the demographics or time of day and try again. Learning from your mistakes will make your future posts more successful. 

I hope these Quick Tips are resonating with you and inspiring you to get active on social media. Again, feel free to connect with me on LinkedIn and send me your questions!  ➡️  https://www.linkedin.com/in/michellekourycook/  ⬅️