On March 19th 2009, the day before our Waterproofing Demonstration, the Westcoat marketing team hosted a workshop geared for applicators looking to broaden their marketing knowledge and increase their sales. The event was free for applicators enrolled in Westcoat’s QCA (Qualified Contractor & Applicator) program and featured information presented by Westcoat’s president Paul Koury and Marketing Consultant Kara Ferguson, who helped lead the development of the Westcoat brand. Topics covered included:

• Brand Image
• Marketing Tools
• Public Relations
• The Importance of Having a Data Base
• QCA/Co-op
• Establishing a Marketing Budget

The event was a great success with more then a full house. An encore event will be held the May 13th, One day before the Epoxy Demonstration and will cover the same topics. More information can be found on the flier below or by calling Alexis Johnson at 800-250-4519.