Product Update: Improved TC-40 Colorant in New 16oz Size

July 19th, 2017 No comments

We are excited to announce that Westcoat’s TC-40 colorant has been reformulated and repackaged and is ready to be shipped.

The improvements and changes that we have made are:

  • Increased Shelf Life
    • Especially with regards to settling
  • Improved Product Robustness
    • Mixes into Westcoat cements evenly and trowels out with ease
  • New 16oz size
    • Price list is attached
  • Colors: Bark, Cinnamon, Clay, Peach, Straw, Smoke, Yellow, Raw Umber
    • Removed Green and added Raw Umber

 The new color chart represents colors when mixed at 3/4 oz and 2 oz per 50 lbs for tonal reference.

Consistency of the product should be maintained from start to finish. Please AVOID using the old and new formulations together on the same project, although much will be mitigated when staining over using SC-35 WB Stain. We will have some stock of the old formula during the transition.

As always it is strongly recommended that a sample be approved by the customer before starting the application. The final color will vary based on the color of the cement and the amount of colorant. 


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New Added Size for WP-51 and Product Testing Results

July 19th, 2017 No comments

New Package Size for WP-51 “Sausages” 20 fl. oz. (600ml) / each – 20 Sausages / case Using this industry-standard packaging format and size, you have more options to use flexible and higher volume application tools and methods for applying WP-51, plus extended shelf life. 

Available August 1st, 2017   


Continued Product Testing Confirms WP-51 Leads In DTT, DTH, Strength, and Usage Over Time. Westcoat performed blind testing of WP-51 against 5 major competitors with results confirming WP-51’s lead in industry-standard measurements including Dry To Touch (DTT), Dry To Handle (DTH), and Breaking Strength.

We additionally tested for usability of WP-51 over time and confirmed our product is continually exceeding the competition when used within shelf-life specifications. Talk to your Westcoat Sales Rep for more details on our WP-51 testing and results.

Westcoat provides project specific warranties on our systems when applied by our Qualified Contractor/Applicators (QCAs) using Westcoat-specified and Westcoat-branded components, including WP-51. Substituting other components invalidates these warranties.


Please contact us with any questions.

Categories: Announcements Tags:

Announcing our New Distributor in Tennessee

July 19th, 2017 No comments

We are excited to announce that Westcoat Specialty Coating Systems will now be available and stocked at the Nashville branch of Coastal Construction Products.

Coastal Construction Products
665 Wedgewood Ave
Nashville, TN 37203
Tel  615-627-2464
Hours 7:00am – 4:30pm

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the US.

Westcoat representative, Matt Ranzau, has developed a relationship with the Coastal Construction Products’ staff that encourages mutual commitment to growth in sales and coating education in the Southeast.

Both the Little Rock and Memphis locations also have Westcoat products available for order. We are proud to be working with our new distributor partner and growing in the Southeast.

Be on the lookout for demos to be scheduled in the coming months!

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Kitchen Floor that Dazzles – Project Profile

June 27th, 2017 No comments

Metallic Epoxy Dazzles | Learn more at

SYSTEM: ALX Interior with Liquid Dazzle
AREAS: Kitchen, Dining, Storage
SIZE: 400 sq ft


When we moved our Westcoat headquarters, it was unanimous that having a full kitchen would be such an added benefit of our new building. We wanted the best for our new home. The remodel of the upstairs consisted of removing the very old thin and worn carpet which revealed a wood substrate.

We installed carpet in our offices and a ground aggregate flooring in the hallways. For the kitchen, we wanted something that would really pop and tie in with the silver appliances and white cabinetry.

Since the floor was wood, it needed to be transformed into a concrete base for Liquid Dazzle to be installed. Our crew installed ALX Interior which not only waterproofs but allows for another system to be installed over it.

ALX Interior is the installation of the waterproof sheet membrane, metal lath, base coat and slurry coat leaving a concrete canvas for the metallic epoxy application.

Liquid Dazzle was applied in Graphite creating a dynamic effect. This unique floor is not only dazzling, it is waterproof, chemical resistant and durable. The result is a gorgeous and long-lasting floor that will be used daily for years to come.

Traditionally know as our outdoor waterproofing deck system, ALX’s versatility as ALX Interior is not only perfect for our kitchen but any elevated wood surface that requires a concrete or epoxy surface.

Ask us today about transforming plywood to concrete on your next project!

Metallic Epoxy Dazzles | Learn more at

Metallic Epoxy Dazzles | Learn more at

Metallic Epoxy Dazzles | Learn more at

»»  Learn more about ALX here.  ««

»»  Learn more about Liquid Dazzle here.  ««


Contact Westcoat | 800-250-4519

Exciting New Warranty Information and QCA Program Changes

June 27th, 2017 No comments

We are excited to announce new System Warranties and changes to our QCA Rebate and Co-Op program. Westcoat deeply values the relationship we have with our QCAs and these changes will bring more value to you and your customers.

Warranty – Effective Immediately

Please see the attached Warranty Form for updated information on ALL of our warranties. Some of the highlights include:


  • 15-year warranty on ALX Pro
  • NEW System warranties in each category
  • Longer warranties on some systems


Our project specific warranties are exclusively for our QCAs. In order to qualify for a warranty, you MUST send before and after photos (installation photos are a huge plus!) and proof of purchase.

QCA Rebate & Co-Op Program – Effective for the period beginning July 1, 2017

The following changes will be in effect for the QCA Rebate and Co-Op Program:


  • Move from quarterly to bi-annually
  • One simplified form for both Rebate or Co-Op
  • Increased incentives
  • New Co-Op options including a Concrete Network profile


Instead of submitting your receipts every quarter, you will now only need to submit sales totals twice per year. The Rebate and Co-Op numbers have changed to provide even more encouragement to claim these incentives. You will have the choice of either rebate or co-op with double the value for co-op dollars and having the entire campaign funded by Westcoat.

Please contact us for any questions regarding these exciting changes.


Categories: Announcements Tags:

ALX Receives Class I Vapor Barrier Certification

June 7th, 2017 No comments

ALX Receives Class I Vapor Barrier Certification


Long known for its Class A Fire Rating, Westcoat’s ALX has now received the ICC-ES Class I Vapor Barrier listing. This certification comes at a crucial time as building code standards for waterproofing decks are becoming more stringent in the wake of the tragic Berkeley deck collapse.

While the State of California is expected to make sweeping changes, some cities have already adopted stricter policies. Westcoat is proud to be at the forefront of the technology required to meet these needs.

When the ALX Standard or ALX Custom Cementitious Coating Systems are installed with full coverage WP-40 Sheet Membrane, they meet the requirements of a Class I vapor retarder (0.1 perm or less). These systems were tested in accordance with the ASTM E96-2013, Test Method for Water Vapor Transmission of Materials.

The full listing can be found here.


ALX is the clear choice when choosing a waterproofing system. It is the ultimate protection for the end user, applicator and specifier.

Please contact us or your rep to find out more about ALX with full WP-40 sheet membrane coverage.

Categories: Announcements Tags: , ,

Westcoat at PCBC

June 5th, 2017 No comments

Visit Westcoat at The PCBC Show


Booth #624 | June 28th and 29th


San Diego Convention Center


Westcoat Headquarters

Click through to get a
Free Exhibit Hall Pass.


Contact us if you’re attending PCBC and want to arrange for a tour of our Westcoat headquarters, just 10 minutes away from the convention.


Yes! I would like a Westcoat Tour!

Categories: Events Tags:

Waterproofed Pool Deck with a View

June 1st, 2017 No comments

Waterproof Concrete Pool Deck |


Waterproof Concrete Pool Deck |


Park Bellevue Towers


 Applicator: Urban Waterproofing


System Installed: MACoat Broom Finish


Size: 8,000 square feet


This apartment building turned condos sits towering over Oakland’s Lake Merritt and boasts gorgeous views of the mixed urban and natural environment. The sixth floor concrete pool deck, which sits above living space, was having issues with leaks. Not knowing exactly what the solution would be, the HOA turned to their construction partner, Urban Waterproofing, for some insight on what the next step should be.

After an assessment of the concrete, Urban knew what needed to happen and called on reps and waterproofing experts for some added expertise. Nor Cal reps Chris Tapia and Michael Mulnix suggested Westcoat’s MACoat system with a Broom Finish since the customer wanted a concrete look. The MACoat system is the perfect solution for above grade concrete surfaces on multi-family building.

The crew at Urban prepped the concrete which ended up exposing a lot of the aggregate, so a quick fill coat of TC-1 was applied to create a nice smooth canvas for the waterproofing system. MACoat was installed per specification with a Broom Finish and sealed with SC-10 Acrylic Topcoat in Concrete Gray. The customer was pleased and had two more smaller decks done with the same system and finish.

Thanks to the knowledgeable applicator and support from our rep the job was installedwithout and the result is a protected concrete deck with no more leaks and a fresh space the owners can enjoy for years to come.


Waterproof Concrete Pool Deck |

Waterproof Concrete Pool Deck |


Waterproof Concrete Pool Deck |

Waterproof Concrete Pool Deck |

Waterproof Concrete Pool Deck |


Waterproof Concrete Pool Deck |

Waterproof Concrete Pool Deck |

Categories: Project Profile Tags:

We are looking for a new team member!

May 10th, 2017 No comments


Inside Sales Support


We are looking for an organized, enthusiastic individual to join our inside support for our ever-growing sales team.

Responsibilities would include:


  • Taking phone calls,
  • Greeting walk in customers,
  • Entering and managing leads in the database
  • Assist sales team with projects
  • Treating every call as a lead

Got what it takes?


We are looking for someone with a college degree in a related field or working towards a degree, must have customer service experience, be proficient in Office 365 and use of a database, attention to detail, ability to manage multiple requests.

Bonus skills would include, experience in sales, construction industry or logistics. Hours would be 8am-4:30pm daily, may vary based on the season. Starting pay $13-15 based on experience.

Email resumes to

We look forward to meeting our next shining star!

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San Diego Demo May 16th!

May 10th, 2017 No comments

Demo featuring Waterproofing and Epoxy Systems


Westcoat Rep Marc Di Zinno will be presenting this free demo featuring ALX and MACoat waterproofing systems as well as Liquid Dazzle metallic epoxy. Meet your local rep and get all your technical question answered during the live demo.


May 16, 2017 | 8:30am – 11:30am
7310 Convoy Ct, San Diego, CA 92111



Please RSVP as a courtesy to our host,
lunch will be provided:


Learn more about our QCA program!


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